Sandee Ferman and Callie Milford are the mother-daughter team behind No Tox Life. As a child Sandee learned first-hand the effect of certain ingredients in personal care products on sensitive skin. She had a negative reaction to perfume, and the red welts that appeared left a lasting impression. She later took part in the inaugural Earth Day event in 1970. Since that day, she has been passionate about living a natural, non-toxic lifestyle. She eventually started making her own soaps and other natural personal care products and spent hundreds of hours perfecting her creations. Her love of cosmetics and soap making aligned well with her interest in math, science, and art. One day, she read the ingredients list of her store-bought shampoo and discovered the source of her scalp issues: harsh detergents. With that, she decided to make her own and help others make the switch to non-toxic lifestyle... a No Tox Life! Daughter and co-founder, Callie, acts as creative director and works alongside Sandee in designing and formulating new products.