Friends Catherine and Catherine founded Truthbrush to tackle the problem with the single-use plastic toothbrush. Upon receiving one from a hotel, they realized this could not even be considered a reusable toothbrush. It was flimsy and could possibly last a few weeks, then it would be discarded. They combined their knowledge as a doctor and a fashion buyer and designed a beautiful bamboo toothbrush that is both effective and sustainable. The allure of simple, yet refined, style helps keep us loyal to our sustainable habits.